treat photography as an art form
endeavour to make images that have meaning
treat my client as if they are the only one
strive to do better
love passionately
focus on making a picture that paints a thousand words
behave with mutual respect & with good manners
focus on the small things as much as the big things
settle for nothing less than the best
deliver a keepsake that captures a moment in time
and...
never forget the simple things in life